During August, there is International Apostrophe Day. We are passionate about the English language and, in particular, the poor apostrophe. He gets dropped into all the wrong places frequently and there’s nothing he can do about it!!
Seriously, we think it’s really important that English is used correctly and professionally, particularly in business documents, on marketing material and on web pages. We all know the world’s a competitive place. So what sets you apart from your competitors? Often there is little to choose between, so it comes down to the people within the business – do you like them, do you trust them, but also do they seem to care about how their business is presented? So we’re focusing this month on reminding people how just a little proof reading can ensure they look professional and show they care.